국내 저가항공사의 현황
국내 저가항공사는 2005년 8월 한성항공(운행중단)이 부정기로 취항 후 2006년 제3정기항공사인 제주항공이 취항했고, 2008년 7월 대한항공의 자회사인 진에어, 10월엔 아시아나항공의 출자한 에어부산이 취항했습니다. 2009년 1월에는 이스타항공이 취항했습니다.
저비용항공사
An inexpensive way of traveling within Korea and other nearby countries
Jeju Airline: starting the service from 19,900 won
Pros
Low-price
Being able to travel inexpensively
Wider range in choosing airlines
Cons
Poor service
Compact seating arrangement
Shakiness
Mileage
Limited places to go
1. Executive summary
While the demand for low-cost air transportation is potentially huge in Asia, development of low-cost carriers (LCCs) lags behind the region's overall aviation development, and certainly lags behind the LCC development in North America and Europe. It has been noted that market conditions and the regulatory environment of Asia are different from those of North America and Eu
Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well
lowfares / no frills)
수익성 없는 운항선 철수, 걸프전으로 항공 사업의 불황에도 흑자 기록
1997년
항공 규제 철폐⇒ 기존 항공사 보다 50% 저렴한 가격으로 유럽시장진입
1999년
US $ 2 billion의 보잉 737-800시리즈 투자 계획 발표
Irish Air Transport Users Committee 의 ‘Airline of the year' 수상
International Aviation We
Cheap-chic [치프;시크]
= Cheap (저렴한) + Chic(멋진)
: 저렴한 상품으로 세련된 느낌을 연출한 스타일을
일컫는 패션분야 용어.
또는,
저렴한 것 = 세련된 것.
미국 시사주간지 타임은 이와 같은 소비 행태를
*뉴노멀(new normal)이라고 정의하며
" '싼 것(cheap)이 멋진 것(chic)'이라는 소비 행태가 자
carrier "With the best experience and image, practical and affordable"
Airline for everyone
-Choice for financially sarvy traveler
-Safety that meets global standards
-Establishment of low cost structure
Better air travel?
Strengthen core services
Minimize unnecessary services
Simplify redundant procedures
Cut costs with improvement and innovation
Provide lowest airfare
This is JIN AIR
Low Cost Carriers market.
i. Targeting Low Cost Carriers
Low Cost Carrier (LCC)
Low Cost Carriers, which adopts a business model opposite to the traditional Full Service Airlines (FSA), are airlines that provide flights at low prices targeted toward the price-sensitive customers. Although FSAs have dominated the airline industry for long time, these days are many of them are recordi
fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in
fare than its competitors in the airline. On the other hand, Ryanair has also become a focuser because it concentrated on a narrow customer segment which include Irish and UK business people or travelers who could not afro to fly major airlines.
The main goal of the company is to provide a no-frills service with lowfares designed to stimulate demand. At the time, it did not aim to offer the